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From Complexity to Confidence: Applying behavioral science to annuity decisions
By
  • Shilei Chen
  • Lizzy Lubczanski
  • Rosmery Cruz
  • Peter Hovard
Research and White Papers June 2026

Retirees face complex decumulation decisions but have limited understanding of lifetime annuities. Ë¿¹ÏÊÓƵAPP research shows behavioral biases and low comprehension suppress uptake. Simplified, better-framed communications can improve understanding and increase willingness ...

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Ë¿¹ÏÊÓƵAPP produces a number of specialized publications featuring expert opinion and analysis. Explore our public collection or contact us for whitepapers, webinars, and other resources. 

ReFlections

Explore the industry's premier medical underwriting publication. 

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Investigate product development trends and developments from around the world. 

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Delve into claims management issues with experts. 

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