Achieving Affordable Protection without Barriers

A New Model for Life Insurance in South Africa

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When a leading South African financial services company saw its customers struggling to access life insurance, it knew something had to change.

The company partnered with Ë¿¹ÏÊÓƵAPP to launch a simple, affordable product. It requires no medical exams, has fast digital sign-up, and delivers coverage built for real life.

 

 

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The Problem

In South Africa, many consumers face barriers to accessing life insurance whether due to cost, complexity, or medical requirements. A financial services company and a subsidiary of one of the nation's largest retailers noticed that their customers needed a simple, affordable way to protect their families. Traditional life insurance models weren’t meeting the needs of this segment, leaving many without coverage. 

The Solution

Ë¿¹ÏÊÓƵAPP partnered with the retailer’s financial services subsidiary to design a life insurance product that fits real life. Built for the company’s cardholders, the solution offers death coverage immediately upon answering eight simple medical questions. The product offers easy access to higher coverage amounts than typical final expense products in South Africa and at a much lower price per Rand. The retailer group can offer the product directly to credit-facility holders through a fast digital application process. It’s simple, scalable, and tailored to meet the needs of underserved South Africans, bringing life insurance to more people, right when they need it. 

Key Benefits

Affordable, with no medical exam required

Lowers the barrier-to-entry for underserved customers

Fast, simple application

Just a few questions to get covered

Integrated with existing services

Offered to the retailer group’s credit-facility holders

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The Ë¿¹ÏÊÓƵAPP Difference

Ë¿¹ÏÊÓƵAPP brings deep expertise in designing accessible insurance solutions that meet people where they are. Ë¿¹ÏÊÓƵAPP’s global insurance expertise helped guide the retailer group’s financial services subsidiary to provide life insurance to its clients. 

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Want to Learn More?

This is just one example of how Ë¿¹ÏÊÓƵAPP helps insurers grow with confidence. Want to see more success stories? Explore our other case studies or reach out to begin your insurance transformation journey.