As Vice President, Chief Behavioral Scientist for Ë¿¹ÏÊÓƵAPP Global Research & Development, Dr. Peter Hovard studies the psychology of how people make health and wealth decisions. Peter¡¯s team helps Ë¿¹ÏÊÓƵAPP and its clients develop products, communications, and processes based on how people really think and behave by conducting behavioral research and using it to create solutions across the insurance journey. For example, Peter's team has developed insurance applications that encourage honesty, products that consumers understand and value, and claims processes that improve rapport and return to-work outcomes. Most recently his research has focused on understanding, and designing for, retirees' financial mindsets and behaviors.
Prior to joining Ë¿¹ÏÊÓƵAPP in 2020, Peter was the behavioral science lead for Royal Sun Alliance (RSA), a FTSE 100 general insurer based in the UK. In this role, Peter established the use of behavioral science to improve outcomes for insurance customers, such as reducing young drivers¡¯ crash risk using telematics solutions.
Peter received a Bachelor of Science in psychology with American studies and a PhD in the psychobiology of appetite and eating behavior from the University of Sussex (UK). Peter¡¯s research is published widely in academic journals and insurance and behavioral science industry press.