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Dr. Peter Hovard is Vice President and Chief Behavioral Scientist, based in Ë¿¹ÏÊÓƵAPP¡¯s London (UK) office. His role is to apply behavioral science principles and methods to Ë¿¹ÏÊÓƵAPP and clients¡¯ challenges.  

Peter previously worked as Behavioural Science Lead for UK general insurer RSA. As the organization¡¯s first behavioral scientist, this involved introducing behavioral thinking in areas such as digital behavior change, product development, claims, and counter fraud.

Peter has a Ph.D. in experimental psychology from the University of Sussex, has taught university classes across psychology, and has published in peer-reviewed journals on eating behavior, appetite, and atypical perception.